Forbes Unveils Its 30 Under 30 List

Today’s topics

• Taylor Swift’s Eras Tour

• Record High: 401(k) Millionaires on the Rise

• How Ticks Secure Their Grip

  and more…

Taylor Swift’s Eras Tour: The $5 Billion Fan Frenzy

Taylor Swift's Eras Tour isn't just a musical phenomenon—it's an economic powerhouse. A group of five women and two husbands spent $6,755.13 on glam, brunches, cocktails, friendship bracelets, and tickets for a road trip to see Swift. This mirrors the broader "Swift lift" effect, where fans' expenditures on travel, lodging, and merchandise have significantly boosted local economies. The tour has generated approximately $5 billion in consumer spending, with local businesses enjoying spikes in sales, like hotels reaching near full occupancy and restaurants seeing up to a 68% increase in spending on concert days (read more). Swifties aren't just fans—they're a full-blown economic stimulus package.

Record High: 401(k) Millionaires on the Rise

The number of 401(k) millionaires has reached a record high, with 544,000 accounts holding balances of $1 million or more in the third quarter of 2024—a 9.5% increase from the previous quarter. This surge is attributed to consistent saving habits and a robust stock market, as the S&P 500 rose 5.2% during the same period. Despite this growth, the average 401(k) balance remains at $132,300, showing that while more individuals are achieving millionaire status, many savers still have a way to go in building their retirement funds (read more).

Forbes 30 Under 30: Meet the Game-Changing Class of 2025

Forbes has unveiled its 14th annual "30 Under 30" list for 2025, celebrating 600 young leaders across 20 industries who are reshaping business and culture. This year's cohort has collectively raised over $3.6 billion in funding and amassed more than 300 million social media followers, with Gen Z making up 50% of the honorees—the largest representation to date. Notable inclusions are AI innovators like Aidan Gomez of Cohere and social media personalities such as Drew Afualo, highlighting the diverse impact of these trailblazers (read more).

Sticky Science: How Ticks Secure Their Grip

Ticks secure themselves to hosts by forming a cement-like cone around their mouthparts, a process driven by phase transitions of glycine-rich proteins (GRPs) in their saliva. Upon feeding, ticks increase GRP expression, leading to the solidification of their saliva into a stable adhesive structure. This mechanism not only ensures prolonged attachment for feeding but also offers insights for developing novel adhesives and tick control strategies (read more).

Eco-Friendly Breakthrough: Biodegradable Microbeads for Beauty and Nutrition"

Researchers at MIT have developed biodegradable polymers that can replace plastic microbeads in beauty products and encapsulate nutrients for food fortification. These polymers degrade into harmless sugars and amino acids, offering an eco-friendly alternative to traditional microplastics. The team demonstrated the polymers' effectiveness by encapsulating vitamin A, aiming to address global nutrient deficiencies (read more).

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